Everything you need to know about Twitter ads
Twitter Ads is a tool that allows you to promote your brand, product or service through advertising on Twitter.
But is it worth investing in such volatile ads?
Well, yes. Nowadays we all go to Twitter looking for trending topics and real-time information.
With over 500 million users, Twitter offers advertising options in formats ranging from simple text to interactive content.
According to research , 70% of small businesses are on Twitter, while 63% of people follow them to show their support and 42% use Twitter to learn about products and services.
These are enough reasons to incorporate Twitter into your social advertising strategy.
With this in mind, I decided to prepare this brief guide that includes: what Twitter Ads is, how it works, and how to set up a campaign for your brand.
What is Twitter Ads?
Twitter Ads is the feature to create greater reach for your advertising posts to reach a large number of people around the world.
Likewise, it allows you to segment to reach your target audience.
Twitter ads are labeled with the word “promoted” and appear in the feed like any other tweet.
It is similar to Google Ads advertising, except that it is mom database based on cost per engagement (CPE), instead of pay per click.
That is, you only pay if there is interaction with the ad.
Advantages of creating campaigns on Twitter
The main advantages of creating campaigns on Twitter that differentiate it from other social networks are:
1. Immediacy
Twitter is the social network that content marketing, effective for 85% of b2b businesses originated “microblogging.” Since its beginnings, with just 140 characters, it has been characterized primarily by its short messages.
If the message is well planned, it should respond to the here and now to achieve satisfactory results.
2. Effective in achieving business objectives
Thanks to the large number of users and the different quick signs types of campaigns on Twitter Ads, identifying and achieving potential business objectives is very simple, as is monitoring the progress of the ads through statistical data.
3. User integration
Tweet ads are identified with the word “promoted” and you will see them clearly among the organic tweets in the timeline or feed and show the same reactions of “like”, “retweet”, “quote”, among others.