Lately I have been frequently asked how we target b2b clients on our workshop’s Instagram. By the way, it’s here , subscribe. For those who don’t know, we have our own small leather workshop called Rude Mood ( main site , wholesale catalog ). We specialize in corporate gifts made of genuine leather, small print runs, and wholesale. As you can see, 100% of our clients are organizations and businesses.
So people periodically ask me for a magic pill, how we catch such an audience. And I tell everyone that there really is no pill. No matter how much I trie to set up targeting for the people we ne.
The answer will be as simple as two fingers
As you can see, the content on Instagram canada phone number for whatsapp was aim exclusively at retail: some kind of promotion with bracelets for orders of 2,500 rubles, a re wallet, personalize passport covers, a backpack, a bag, a wallet with a portrait.
There were a lot of likes, live comments, questions. Everything is great, but I wante mass-produce solutions, less creativity and more boring, damn routine and monotonous repetitive products. By the way, they were just not as often as I wante.
This is what our feed looks like now
And since the end of 2018, we have change the content, starte posting photos where there is a lot of stuff, heaps, lots. People are not very intereste in this, the number of likes has droppe. It is understandable, who is intereste in looking at 500 keychains with the Gazservis logo? This is not SNBD Host a portrait of a beautiful girl, and not even a cute boy next to a review. Comments have become rarer, and to most of them like “can you make it for me?..” we have an answer that we cannot.