Digital Marketing Trends 2023
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Contents:
Video marketing: The format that is making a strong impact
Artificial Intelligence advances… but under ethical regulations
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Digital Marketing 2023 brings consolidation of the Metaverse
Big Data and Digital Marketing 2023. Companies and accurate mobile phone number list governments will . A manage open data
Digital marketing in 2023 is constantly changing, both due to the social and economic context that it faces, as well as the advances that occur in the world of technology.
That’s why companies need to be aware of the current trends in order to stay ahead with their strategies. In 2023, trends related to artificial intelligence, open data, video marketing, augmented and virtual reality, among many other topics, are expected.
In this article, we will explore
five trends in detail and discuss how they can help businesses improve their online presence and engage their customers more effectively.
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Video marketing: The format . A that is making a strong impact
video marketing in digital marketing 2023
Video marketing is a digital marketing strategy, or specifically. Content Marketing, that focuses on the creation and use of videos to promote products, services or brands . This strategy involves creating visual, attractive and relevant content that draws the audience’s attention and provides valuable information about products or services being promoted.
Video marketing can take many different forms . A from hotela zono estas pluraj transportaj promotional videos, short films,. A and commercials to tutorials and interviews. These videos can also be viewed on a variety of digital channels, such as YouTube, Facebook, Instagram, Twitter, and TikTok, just to name a few.
Let’s stop for a moment and consider TikTok, as it was the app that adb directory unquestionably marked audiovisual consumption by users.
According to data from Cloudfare ’s latest “Year in Review 2021” report , TikTok managed to position itself among the three most popular websites on a global scale , competing with Google, the famous internet search engine. Data from Google also showed that 40% of young people prefer to search on TikTok rather than on Google .