May be difficult, but it is the only way for foreign brands to enter the Southeast Asian market. Little did we imagine that Vietnam, once isolate from the rest of the world a few decades ago, would become a dark horse in the market—and now one of the fastest-growing economies in the world.
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In Vietnam, more than 70% of people access the Internet for different purposes every day. Although COVID-19 is still a severe situation for enterprises, Vietnam has successfully turne the crisis into a Turning around, its digital economy is expecte to grow by 31% and reach US$57 billion in 2025, indicating that Vietnam has a huge digital user base. With potential digital ad spending in Vietnam reaching US$934 million this year, this further solidifies Vietnam’s position as a lucrative market. But the point is, how can brands join this fierce competitive battle? In this article, we will introduce three killer Vietnamese digital marketing platforms as an absolutely advantageous strategy for foreign companies to enter the Vietnamese market!
1. Vietnam digital marketing platform:
3. Vietnam digital marketing platform: TikTok
1. Vietnam digital marketing platform: Cốc Cốc
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There is no doubt that Google is the most important browser korean whatsapp number in Vietnam, but Cốc Cốc, the second largest browser develope in Vietnam, has also risen rapidly with strength that cannot be ignore. According to the 2020 search engine report, Cốc Cốc’s market share accounte for 6.52%, which was twice as high as the same period in 2019. It also cause Google’s market share to reach a record low.
Vietnam Marketing market
Of the locals use Vietnamese as the main language, and the remaining 1% use English. Although Cốc Cốc supports both Vietnamese and English, it still chooses to focus on the local market and differentiates itself from its competitors through the localization team to create advantages that match the tone of the local Vietnamese language. This is also This is something SNBD Host that the multinational browser Google cannot achieve. Cốc Cốc currently has more than 25 million monthly active users and 9 million users from 6 major cities in Vietnam, and is expecte to gain a larger share of the market this year. If your target is to target Vietnamese people with high spending power, it is recommende that you include Cốc Cốc as an important promotion platform for digital marketing in Vietnam in 2022.