Today, in the era of big data and the data-driven approach , data collection has become an absolute priority. The point is that companies still very often make the mistake of collecting an infinite amount of data and information without knowing how to analyze and interpret it in the most effective way. The real challenge, at the moment, is not to collect more and more data but, rather , to select the right data, use the most appropriate analysis tools and choose the most significant KPIs for your needs. ; the goal is to know how to read it and transform it into valuable insights. This is where data visualization
Comes into play , a method that uses our
Natural ability to visually process information to immediately and effortlessly convey trends, insights and technical seo audit much more. Images, such as graphs and diagrams, allow us to absorb and understand data much more quickly than texts. In fact , our brain attributes meaning to a graphic representation in about a quarter of a second , while it takes an average of 6 seconds to read a short text of 20-25 words.
Given that the world is undeniably
Increasingly data-driven, companies now need to equip themselves with tools that make information accessible and how to find your phone number on your phone understandable to everyone, including aleart news decision makers . Data visualization dashboards are ideal for this purpose, allowing you to analyze and share information clearly and immediately. These tools not only facilitate understanding data, but also help you make informed and timely decisions.
But what exactly is data visualization and what tools can make it effective for managing data generated by on and offline marketing activities?
Data as a business accelerator
That data has become more important than ever has become undeniable. Just think that in the last 18 months, we have accumulated an amount of data equivalent to that of all of human history.
Despite this, it is equally evident that this enormous mass of information does not always translate into concrete advantages for companies. Once again: what is really relevant is not the quantity of data but the ability to know how to select, manage and organize it to extract relevant and useful information for the business .