Maybe you have thought about starting a corporate blog for your company. Or maybe you have already done so and you are immers in the world of Content Marketing . If this is your case, there are times when you will start writing looking for the greatest possible impact for your post, which means that,…
11/11/2014 • 0 comments You’ve read it ad nauseum over the last few years: in the kingdom of Google, content is king, so any marketing strategy that takes the web into account as an important communication channel – and which one doesn’t these days? – must pay special attention to content production. And that, almost…
Over the last few weeks we have had a lot of activity at CONNEXT , mainly due to the different events in which we have been participating. From the event for ICTs Internationalising Successfully , organis by IVACE International, to the Day of the Entrepreneur, in which we gave a workshop and participat in a…
It is no exaggeration to say that the basis for the success of a business is its ability to make sales. For this reason it is very important to know which sales metrics give you the most important information about the performance of your business. Through this data, you can identify opportunities for growth, but…
Affiliate location extension with a Google-curated Chain Location extension with a Google curated chain What’s a priority for the store marketing or traditional marketing team? What’s a recommendation when setting up a Performance Max for omnichannel goals campaign? Include all products from the local product inventory feed Segment products by availability and product type Include…
Cross-device behaviour, short-form content and shopping Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal? Product and brand consideration Brand awareness and reach Online sales Lead generation You want to reach people based on their interests using your Google video…
In this document, NTT DATA delves into the universe of business applications as a key element that defines the operability of a company. In this sense, application modernization inevitably leads to the modernization of the data ecosystem. NTT DATA offers a framework that covers the entire lifecycle of business processes. This way, when data applications…
Although there are still few initiatives that. Measure patient outcomes, especially quality of life, PROMs are already being introduc. Into the care process and integrated into the electronic clinical record. Some initiatives have already been develop. In Spain, and recently a pioneering project was carried out at a European level. One of the first in…
In today’s world, advanced analytics are changing the way businesses make decisions. With the use of technologies such as Big Data and Artificial Intelligence, it is possible to transform data into valuable information. This information helps businesses create more effective and personalized strategies. This article explores how these technologies are being used to transform business…