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  • Are you really personalizing your Content Marketing?

    Maybe you have thought about starting a corporate blog for your company. Or maybe you have already done so and you are immers in the world of Content Marketing . If this is your case, there are times when you will start writing looking for the greatest possible impact for your post, which means that, in the end, the message you want to convey does not have the notoriety you expect among your readers and social networks .

    However, there are times when it is better to choose a specific audience and write for them, forgetting about the rest. In this way, the diffusion of your article can grow like you never imagin before. This is call Personaliz Content Marketing . This is how Oracle defin it in a project publish in its Marketing area. But what does this really mean?

    Many companies opt for publishing B2B  business-to-business

    content aim at other professional audiences, without really caring who reads it. That is where the difference in this way of doing Content Marketing lies. The important thing here is who you write for , focusing on a certain profile. Let’s take an example:

    We are a company that makes chips for mobile phones and we have in mind a post about a new processor that we are going to launch on the market. In a corporate blog, a good topic would be the key features of this new product.

    However, bas on this personaliz approach, we should write different posts where we could address terms such as profitability , possible agreements , offers or technical differences with respect to the processors already present in the image masking market. The objective would be to attract directors of large multinational telephone companies who might be interest in hiring our service due to the very attractive and different information that we have given them first hand.

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    This content would therefore give us more direct professional

    visibility and would take us less time, as this strategy also allows us to use more technical and specific language. In addition, it would be a perfect tool for social networks such as Linkin , where our company, product or group pages would be one of the most suitable channels for disseminating this very particular content.

    To do this, before writing this type of content, it is advisable to ask yourself a series of questions about demographic activate and set up google customer reviews in google merchant center aspects and attitudes of your target audience that will help you understand what type of audience you are dealing with and will give you clues about how you should approach your post with the idea of ​​personalizing your content . What would your position be aleart news within a company? What responsibilities do you face on a daily basis ? Or what information would you ne to make decisions? These could be some of these questions, always with the aim of investigating the most personal aspects of those you are addressing.

    If you want to find out more about this Personaliz Content Marketing, here you can read the full content of this study, which includes a possible set of questions to ask before developing our digital content strategy .

  • Blog: the first piece of your Content Marketing

    11/11/2014 • 0 comments
    You’ve read it ad nauseum over the last few years: in the kingdom of Google, content is king, so any marketing strategy that takes the web into account as an important communication channel – and which one doesn’t these days? – must pay special attention to content production. And that, almost without exception, will mean rolling up your sleeves and putting your hands to the keyboard to write a blog.

    table of Contents
    What is a blog?
    Requirements for a good blog
    The role of the blog in a Content Marketing strategy
    The role of the blog in an Inbound Marketing strategy

    But first, we ne to be clear about a number of concepts, as it is not enough to write for the sake of writing, but rather we must ensure that the blog becomes a reliable communication tool , with information that is interesting and relevant to the reader.

    What is a blog?

    According to the RAE a blog is a website that includes

    as a personal diary of its author or authors, content of interest, updat frequently and often comment on by readers. And perhaps when the blog was born it was something like a logbook but, in our humble opinion, the RAE definition has become somewhat obsolete.

    Nowadays, blogs go far beyond a mere diary; they have become a highly effective tool for obtaining business results . According to Hubspot , companies that have a blog generate 97% more inbound links to their website, so what company wouldn’t want to have one? In certain B2B sectors where the purchasing process is complex and requires a lot of information, the blog has become the perfect mium for attracting customers and providing them with the necessary information.

    What requirements must a good blog have?
    There are many blogs, but not all of them get the expect results. For a blog to be effective, it must meet a series of requirements:

    Think about SEO: Although articles should not focus exclusively on SEO, it is important to take into account certain SEO recommendations so that the post is well position in search engines. To do this, it is advisable to assign a keyword to each article, take care of the title and the meta description , optimize the images and assign them an alt attribute, etc.
    Diffusion: The mistake that many people make when writing a blog is that they write a post, publish it, and that’s the end of their work. Writing the background removal article is just as important as spreading it, because it’s no use writing it if no one reads it. To do this, you have to rely on social networks, forums, groups or other communities, third-party blogs, etc.
    You may be interest in learning more about how to optimize your content with this post

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    Or you want to know how to write a blog in a sector as complex as the industrial one

    The role of the blog in a Content Marketing strategy
    More than a decade after its appearance, the blog is still the best platform for sharing quality content on the Internet and that is why any Content Marketing strategy worth its salt would be nak without it. It can be said that the blog is the starting point of content marketing , because thanks to it we can move through other channels such as social networks, SEO, etc.

    For companies, blogs are the tool that best positions their brand in search engines, attracts users and leads them to their website. You only have to look at the numbers to understand the importance of blogs in a content marketing strategy. According to a study by Marketing Charts, 72% of companies think that creating relevant content is the most effective SEO tactic , and therefore, according to a study by the Content Marketing Institute , in 2017, 51% of companies will increase their budget for content marketing.

    The blog in an Inbound Marketing strategy
    The purpose of inbound marketing is to attract traffic to a website and capture leads from among these users, and as we have seen throughout this article, the blog is the perfect tool for this. As you probably already know, inbound marketing is what are the responsibilities of a specialist? vdivid into four stages (attraction, conversion, closing and loyalty) and the blog is essential in the first two, as it has the ability to channel traffic to a website and, if aleart news the content is good, convert readers into leads through a newsletter or a contact form.

     

  • Web and content for B2B strategy

    Over the last few weeks we have had a lot of activity at CONNEXT , mainly due to the different events in which we have been participating. From the event for ICTs Internationalising Successfully , organis by IVACE International, to the Day of the Entrepreneur, in which we gave a workshop and participat in a round table. In short, there have been several opportunities to share experiences with companies from different sectors, in which we have seen that, as far as B2B is concern, the Internet is the most important channel.

    This is the case in sectors such as technology, where the ne

    for information and the different training of the profiles involv in the sales process make it necessary to have sufficient information material to satisfy the content nes of all those involv in the purchase of technological services . But it is also the clipping path case in other sectors such as energy or even agriculture, where the end customer of the products does not have a technical profile and does not know exactly what implications choosing one product or another will have for their company.

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    In this situation, fac with complex sales processes such as most interactions

    between companies, content was reveal not only as a useful tool but also as the driving force of the company’s strategy , whether national or international. A great opportunity, without a doubt, for profiles more closely link to the itorial team, who can thus see the opportunity to carve out a new career path for themselves. This was one of the conclusions discuss at the round table Entrepreneurship in Journalism, where we shar the stage with different search query – what is it communication professionals.

    But content is of little use if there are no suitable channels through which it can be distribut. Among these, obviously, the web is perhaps the aleart news most important. A suitable web page that allows all user interactions to be direct and channell towards the sales process. In the presentation Is my website ready for my international expansion? we analyse precisely some of the key points that can make a web page a powerful tool for corporate communication and marketing .

    A series of meetings, in short, very necessary to keep in touch with companies and work with them in the search for the best solutions to get in touch with their future clients.

     

  • These are the SOS Sales Metrics You Shouldn’t Ignore

    It is no exaggeration to say that the basis for the success of a business is its ability to make sales. For this reason it is very important to know which sales metrics give you the most important information about the performance of your business. Through this data, you can identify opportunities for growth, but also find the points that need improvement.

    In this article, we’ll look at seven SOS sales metrics you shouldn’t neglect.

    SOS Sales Metrics

    1 Total Income
    The first thing to look at is the total income of your business. This metric represents the total revenue you have from sales in a specific time period. This way, you can determine if your business is sustainable and profitable. Additionally, you can see if there are seasonal fluctuations in sales, which may require a different approach per season.

    2 Percentage of Sales from New Customers
    The ability to attract new customers is one of the basic image editing services signs that your business can attract your target audience. Sales from new customers percentage shows you the percentage of total sales that have come from new customers. This metric is usually a good indicator of the effectiveness of your marketing. For example, it can be the result of a successful social media marketing strategy .

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    3 Percentage of Sales from Old Customers

    On the other hand, retaining old customers is role and tasks in a team demand and earnings just as important for the long-term viability of a business. The percentage of sales from past customers shows how many sales were made by customers who have bought from your business again. For example, the higher the percentage, the greater the satisfaction of your customers with service, e-shop design and product quality, among others.

    4 Conversion Rate
    The conversion rate is an important metric that shows yeezy 350 boost v2sc you how many potential customers end up making purchases. This number is critical to evaluating the success of your sales and marketing strategies, as it shows you how many leads became customers.

     

     

  • We can provide them with advice and resources

    Affiliate location extension with a Google-curated Chain
    Location extension with a Google curated chain
    What’s a priority for the store marketing or traditional marketing team?
    What’s a

    recommendation when setting up a Performance

    Max for omnichannel goals campaign?
    Include all products from the local product inventory feed
    Segment products by availability and product type
    Include all products from image masking the local product feed
    Segment products by performance and business goals
    When you own your own business and you want to encourage people to visit your location

    image masking

    products or services to large chain and small businesses

    When you sell products or services in stores that share the same brand
    What non-Google Ads signals are used to model store visits?
    Third party vendors that provide data from hundreds of millions of opted-in, signed-in users
    Interaction with a location extension or affiliate location extension

    What is the recommended budget and time to run your Performance Max for store goals campaign?

    You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?
    GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
    Interaction with an online ad then. A visit to the physical store location
    While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.
    bids
    ad creatives
    ad placements
    creative combinations

     

    It can replace other locations in the campaign’s ad copy to “California.”
    Which two visual language elements have the highest impact on watch time on mobile devices for video ads?
    Pacing and framing
    Supers and audio
    Pacing and supers
    Framing and supers
    You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
    Use tightly framed product shots with audio brand mentions.

    budget
    each other what is meant by advertising budget purchases in-store only and account for disproportionately more sales
    Omnichannel customers interact hin directory with a product or service digitally multiple times before.
    What is incrementality.

  • As a trusted SAP SuccessFactors partner

    Cross-device behaviour, short-form content and shopping
    Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal?
    Product and brand consideration
    Brand awareness and reach
    Online sales
    Lead generation
    You want to reach people based on their interests using your Google video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?
    Infinite taxonomy audiences
    Custom audiences
    Affinity audiences
    Life events
    The goal of your Google video

    campaign is to grow consideration

    What should your bidding solution optimise towards?
    Views
    Impressions
    Actions
    Clicks
    You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?
    Demographics and detailed demographics
    Affinity audiences
    Custom audiences
    Life events
    Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?
    People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
    People are switching between the many background removal streaming services available and have shorter attention spans.
    Production companies are acting as gatekeepers, since they control the biggest distribution channels.
    Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
    Which of the following captures how

    background removal

    YouTube serves users, creators and advertisers

    Connection, innovation and trust
    Creativity, innovation and trust
    Connection, growth and trust
    Creativity, growth and trust
    You’re building a Google video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

     

    surveys
    location extension information
    You recently launched a new line other methods to calculate the advertising budget of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
    Location extension with hin directory Business Profile
    Affiliate location extension with a Global Location Group.

  • To ensure that the roadmap was tailored

    In this document, NTT DATA delves into the universe of business applications as a key element that defines the operability of a company. In this sense, application modernization inevitably leads to the modernization of the data ecosystem.

    NTT DATA offers a framework that covers the entire lifecycle of business processes. This way, when data applications are put into operation on a new cloud platform, a rapid and efficient transition to the cloud is possible.

    This framework is summarized in four phases:

    Inspiration : Developing a cloud strategy
    Forecast : Assessment of the current situation and design of the modernization process
    Modernization : This part involves executing the modernization processes, building the cloud-native infrastructure, and organizing and optimizing the modernization model.
    Optimization: through CloudOps, FinOps, hyperautomation or security monitoring
    Learn more about this model and our action proposal in the following document:

    Supervisor ai: the potential of generative ai

    supervisor ai is the solution offer by ntt data to ensure improv performance of contact center tasks and more agile adaptation to changing market demands. It has also recently been selected by microsoft to be part of its digital contact center showroom .

    This tool, powered by generative ai, arises from the need to monitor all calls in a center, both to identify areas for improvement and to generate clipping path alerts that help optimize its services. In addition, supervisor ai significantly reduces the amount of manual work required to handle calls.

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    This is achiev thanks to the tool’s ability

    to analyze data from each query. Type of customer service. Voice of the customer, voice of the agent, and information capture. After analysis, supervisor ai presents. The data in a personalized dashboard, helping companies receive clear feedback and make informed decisions more quickly.

    By analyzing consumer opinions and emotions more thoroughly, they are involv in the development and continuous improvement of the the answer is far from clear-cut and varies service. This translates into greater operational efficiency and an improved customer experience. In parallel, tools like this make employees’ daily lives hin directory easier. In fact, according to the same report on customer experience in the global market carried out by ntt data in the last year, 80% of operations managers say that artificial intelligence and automation are reducing the monotony of interactions.

  • Has worked closely with his staff team

    Although there are still few initiatives that. Measure patient outcomes, especially quality of life, PROMs are already being introduc. Into the care process and integrated into the electronic clinical record.

    Some initiatives have already been develop. In Spain, and recently a pioneering project was carried out at a European level. One of the first in the world, since it was launched across a large population region. This project was developed with the aim of placing. The patient at the centre of the system and being able to measure. The results of healthcare.

    PROMs continue to evolve

     

    PREMs Improved Outcome Assessment Programs. PRIMs (Improvement Implementation Programs) are essential. Extensions of PROMs, as they focus on evaluating the results achieved and implementing continuous improvements, respectively. These initiatives not only ensure the effectiveness of the changes made, but also foster an organizational culture oriented towards constant improvement and operational excellence.

    NTT DATA’s healthcare solutions
    NTT DATA’s value proposition in the healthcare sector focuses on digital transformation and technological innovation to improve the quality of healthcare, optimize operational processes and offer a more personalized experience to patients and healthcare professionals.

    Some of the key aspects of our value proposition include digital health solutions, data analytics for decision making, patient experience and active participation, and security and regulatory compliance.

    At NTT DATA, we firmly believe that basic image editing services new digital technologies can help ensure the sustainability of healthcare systems and help everyone benefit from the latest treatments and technologies.

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    Data modernization, key to generating value in the company

    Modernizing the data ecosystem is only possible by improving the enterprise application environment and leveraging cloud environments.

    Download our in these cases choosing the right channel whitepaper now.

    The future of the company lies in the cloud, but the process of transitioning to this environment can be complex and costly. To do so, it is hin directory necessary to accelerate processes, modernize digital services and reduce costs.

  • Advanced Analytics: Revolutionizing Decision Making in Business

    In today’s world, advanced analytics are changing the way businesses make decisions. With the use of technologies such as Big Data and Artificial Intelligence, it is possible to transform data into valuable information. This information helps businesses create more effective and personalized strategies. This article explores how these technologies are being used to transform business management and the challenges faced in their implementation.

    Main Conclusions
    Advanced analytics transforms data into valuable insights, enabling more informed and strategic decisions.
    Companies that make intensive use of data analysis are more productive and profitable.
    Artificial intelligence and predictive modeling are crucial to anticipating trends and behaviors.

    Advanced analytics tools

    Such as web applications and systems, make it easier to explore new approaches.
    Integrating advanced analytics with business intelligence is essential for innovation and competitiveness.
    The Revolution of Advanced Analytics in Business
    Digital Transformation and Data Analysis
    Today, data analytics is essential to the success of any business. With it, companies basic image editing services can extract valuable insights that guide strategic decisions. The shift from traditional to advanced forms of analytics helps organizations better understand their customers, processes, and products. Business intelligence (BI) and predictive modeling make it easier to explore new approaches and strategies.

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    Impact on Business Competitiveness

    Advanced analytics enable you to understand information at a deeper level than ever before. This helps achieve a wide range of business goals, from optimizing operations to delighting customers. As analytics capabilities become more advanced, the number of devices and the amount of data involved can increase dramatically.

    Success Stories
    Changing the scenario with advanced analytics is inevitable and essential for this means that in seo copywriting business success. Companies that adopt these technologies can stand out in the market, anticipate trends and adjust their strategies accordingly. Artificial intelligence generates more jobs and opportunities, in addition to improving decision-making processes.

    Challenges and Opportunities in Implementing Advanced Analytics
    Implementing advanced analytics can be a significant challenge america email list due to technological barriers. Many companies struggle with integrating legacy systems and adapting to new technologies. Investing in robust and scalable infrastructure is essential to support the increased volume of data and complexity of analysis.