Would you like to take advantage attract customers of them to strengthen your relationships with your customers? Here are eight useful ideas to do just that!
The various transactions that take place between a company and its customers are incredibly common these days. However, few create transactional email campaigns that retain and improve the relationship with the customer. If you want to get more out of this type of emails that you send to your customers, you’ve come to the right place!
A transactional email is an email that is automatically sent to a single recipient as a result of an action they have taken within a website. This definition includes purchase confirmations, password reset messages, shipping notifications, etc.
Many companies view transactional emails as obligations rather than opportunities. Emails that simply “have to be sent” get relegated while promotional emails get all the attention.
What is a transactional email?
The result for the brand is an unbalanced image resize communication strategy and, above all, a valuable lost opportunity to connect with customers.
This situation is even more common in small businesses, where employees may lack the time or skills to design transactional emails.
However, with the right marketing platform, it is very easy to create transactional emails tailored to the needs of each company. However, before that, the first step is to understand the strategies that motivate this type of email.
Generic transactional emails are very common nowadays, but that doesn’t mean they are the best option. These types of emails have the potential to send a differentiated message, just like their counterparts: promotional emails.
In fact, transactional emails can do as much (or more) than promotional emails when it comes to generating conversions and building a loyal clientele!
With an email marketing tool like Brevo, you can start improving your relationship with your customers.
Start here
To send transactional emails, you need to have a platform with automation features. A simple transactional email, such as a welcome email , can be found on platforms like Mailchimp in all of its plans. However, for more complex automations available in the free plan, you will need other alternatives .
As you know, nothing speaks 5 keys that will improve your presence on linkedIn louder than the facts. So let’s stop dwelling on theory and look at these excellent examples of transactional emails.
1. Transactional email: completing a transaction
Transactional email abandoned cart
The strong points of this email:
Resume a transaction that the customer left incomplete
Are you ready to create transactional emails?
Promote the brand
It’s direct
Includes a discount
This email, while reminding the quick signs recipient that they can complete an accommodation reservation that they left unfinished, offers them an interesting discount.
The email is sent after the user has made a specific search for accommodation on the site and left the transaction unfinished.
The email is personalize and tailore to the client’s priorities. It is very likely that they are still intereste in traveling to that destination and that is very valuable information to start the communication.
By offering a discount on that destination, the email attempts to reduce any concerns that may have led the customer to leave the transaction unfinishe.
At the same time, it makes it clear that it is an offer that is offere to the first three guests who book, which underlines its exclusivity. The customer will perceive the personalize treatment that the company offers them with this email, since it is a limite-time offer only addresse to this one user.
It is worth noting that this message is conveye without neglecting visual coherence with other elements of the Airbnb brand, such as the logo or colors.
