Analyzing your property and competitors’ offers allows you to identify strengths and weaknesses. This helps improve your listings and increase your chances of booking. In this article, we will look at how you can make such a comparison.

Step 2: Put yourself in the guest’s shoes

Look at the objects through the hong kong telegram data  eyes of your target audience.
What would you need in the object first? Make a list of characteristics.
Then go to the search as a guest, and pay attention to which objects you would choose at first glance. What caught your eye when you looked at this issue? There may be several options:

For the first photo in the ad.

Did you want to scroll Turnkey website creation  further and see what other photos were in the ad?
For the title of the ad itself. Which wording did you find attractive?
The presence of special icons on the ad: “Superhost” , “Guests recommend”. They can be obtained for high-quality work with the service.
Availability of reviews and average rating for it.

Select several objects that you will compare with yours, for example, two neighboring ones and two leaders.

For example, two 1-room apartments at the same price. Imagine yourself in the place of the guest, what would you choose?

Step 3: Compare objects

Open the pages of the properties and compare them based on the criteria that guests pay attention to when booking:

1. Average price per day

Compare prices for the botswana business directory  coming week and during periods of high demand.

2. Loading indicators

Assess how full the calendar is.

Inside the property page, you can use the calendar to see what prices are set for different periods and what days are already booked.

3. Instant booking settings

Check the rules of stay on the property page.

4. Description and photos
Compare the quantity and quality of content.

5. Number of reviews and average rating
Pay attention to the reviews and responses to them.

6. Availability of badges and discounts

Indicate whether the property has the “Superhost” status, the “Guests recommend” badge, and whether there are discounts based on length of stay and last minute offers.

7. Profile and work with applications

See how complete your profile is. How quickly do you and your competitors respond to applications?You can find information about the owner’s profile on the property page below the map.We have collected the main criteria in one table . Save it and compare objects whenever it is convenient for you. And, of course, add criteria that are important for your target audience.

Step 4: Compare proposals and identify strengths and weaknesses
After your analysis, highlight the aspects of your offering that differentiate it from your competitors, such as a more convenient location, better value for money, unique amenities, or flexible living options.

You also need to highlight the weaknesses of your proposal and draw up an action plan:

If your competitors have better photos, have them taken professionally. If they have more amenities, add the missing ones (for example an iron is important for your audience’s guests. But you don’t have one). If they have better reviews, work on service and cleanliness.