Though we don’t know specifically how this

This should revive those posts and drive clicks, preventing content decay. It’s especially important to start on this if you have content pillars on your website that aren’t driving the same traffic as they used to. Establish Expertise & Authority Google does notice the entities on a webpage, which include a bunch of things, but what I want to focus on are those related to your authors. E-E-A-T as a concept is pretty nebulous — because scoring “expertise” and “authority” of a website and its authors is nebulous. So, a lot of SEOs have been skeptical about it. attribute combined with the in-depth mapping of entities in the documentation shows there is some weight to having a well-established author on your website.

So, apply author markups, create an author

bio page and archive, and showcase your official profiles on your website to prove your expertise. Build Your Domain Authority After countless Q&As and interviews where statements like “we don’t have anything like domain authority,” and “we don’t have website authority score,” were thrown around, we find there does exist an attribute called “siteAuthority”. measure is computed, and how it weighs in the overall scoring for your website, we know it does matter to your rankings. So, what do you need to do to improve site authority? It’s simple — keep following best practices and white-hat SEO, and you should be able to grow your authority within your niche.

Stick to Your Niche Speaking of niches —

I found the “siteFocusScore” attribute interesting. It appears that building more and more content within a specific topic is considered a positive. The “siteRadius” attribute, which measures how far “page_embeddings” deviate from “site_embedding,” also point towards topical authority being a ranking factor. Author’s Note: Embeddings in this context is something that machines use to understand the semantics and correlation between words used on a page. It’s something other SEOs have hypothesized before. After all, the more you write about a topic, the more you must be an authority on that topic, right? But anyone can write tons of blogs on a given topic nowadays with AI, so how do you stand out (and avoid the risk of sounding artificial and spammy?) That’s where author entities and link-building come in.

I do think that great content should be supplemented

by link-building efforts, as a sort of way to show that hey, “I’m an authority with these credentials, and these other people think I’m an authority on the topic as well.” Key Takeaway Most of the insights from the Google search document leak are things that SEOs have been working on for months (if not years). However, we now have solid evidence behind a lot of our hunches, providing that our theories are in fact best practices. The biggest takeaway I have from this leak: Google relies on user behavior (click data and post-click behavior in particular) to find the best content. Other ranking factors supplement that.

Optimize to get users to click on and then stay

on your page, and you should see  austria phone number library  benefits to your rankings. Could Google remove these ranking factors now that they’ve been leaked? They could, but it’s highly unlikely that they’ll remove vital attributes in the algorithm they’ve spent years building. It’s been over two weeks since Google’s March 2024 core update rolled out – and it’s one of the most significant updates I have seen to date. It’s currently sweeping the web in the same way we saw Panda and Penguin updates do more than ten years ago, and all the forums agree: this update is a big deal. March 2024 Core Update After reading the official Google announcement, it was very clear that it was very different from past core updates for two reasons.

First: not only did it cover the usual major

changes to ranking systems, but it rolled out at the same time brand-new spam policies were announced. Second: it was packaged with a helpful content system. What this means is Google has updated what it will consider “spam” from sites, and we won’t be seeing any more Helpful Content Updates. Why the March 2024 Core Update Matters It’s no secret that Google’s reputation has fallen lately, with many users reporting poor user experience caused by the rising number of AI-generated content clogging up the SERPs. It’s something that’s been happening for months now, and this likely is why they have decided to package this core update with several others.

Now, I mentioned Panda and Penguin earlier –

and if you’ve been in the SEO  high quality backlinks are a major determining  game for about as long as I have, then you know how significant my statement is. But if you’re newer to SEO, I’ll summarize. Back when those two updates came out, Google cracked down, hard, on websites. Hundreds upon thousands of websites were penalized and even de-indeed, causing many to lose 100% of their traffic. And this all happened basically overnight. And something similar is happening now, from what I’ve been seeing on news updates and forums. The Effects of the March 2024 Core Update So Far In the days since the Google March 2024 core and spam updates have started rolling out, the SERPs have been busy.

We’ve seen significant search ranking

volatility, which is partially due to the  china phone numbers  algorithmic updates, and partially related to Google issuing manual actions connected to the new spam policies. Note that this update is not over yet. These things usually take a few weeks to roll out – Google themselves said it would take about a month to finish (check their dashboard if you want to see when it finishes.) Plus, several systems will be updated at the same time. webmasters have been reporting on forums since the launch: March 5 to 7 – Official Google announcement regarding manual actions taken for policy violators.