What is a marketing funnel Spotify Marketing Funnel
What is a marketing funnel?
Marketing funnel in English is Marketing Funnel. The funnel is a tool from top to bottom, from large to small. The marketing funnel is “the process of turning unfamiliar viewers into loyal customers . ” The marketing funnel is divided into four layers. Discover you from a large amount of exposure, slowly think about your benefits, and finally decide to bulk email marketing services buy your things. After the purchase, maintain a good relationship and let loyal customers help you promote. The above is a complete “marketing funnel model” .
Upper layer (exposure)
The first layer of the marketing funnel is the exposure layer, which is the layer with the largest scope . The first step is to use various methods for exposure. If you have the budget, of course you can publicize it to maximize the exposure, and you can quickly reach a large number of Exposure, such as celebrity endorsement, advertising network, social advertising, KOL/influencer marketing, news placement, public relations activities… If you don’t have much money for exposure, you must choose the exposure method how to differentiate an e-commerce carefully. The choice is relatively low-cost. There may be cost-free exposure methods, such as SEO, Podcast, Youtube, content marketing, EDM… through exposure, let more people enter this big marketing funnel.
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Middle level (discovery, thinking)
The middle layer is called the “discovery and thinking layer”. This layer of the marketing funnel is to “let them discover what you are good at” and “think about whether to buy your things.” To achieve this trend, a lot of content must be produced, in addition to the basic introduction. In addition, you must also demonstrate your value and canada email lead advantages, such as “proposing solutions to problems”, “comparing differences with competitors”, “providing pre-sales services”, “providing relevant knowledge”… The middle level is the key pre-closing stage. , many sales results are poor because they “cannot provide attractive marketing content.