Outdoor advertising creativity for a medium that is recovering

Creativity plays a crucial role in outdoor advertising, which is regaining its leadership.

Outdoor advertising
Thanks to EGM studies, outdoor advertising renews its leadership in terms of penetration with 90.3%, ahead of the Internet 87.6% and television 79.1%., as we already mentioned in our article

Examples of campaigns

We have seen many outdoor advertising campaigns that have gone viral. Here are some of them:

Fontecelta launched a campaign with creativity from Putos Modernos. In order to try to gain notoriety quickly, the media plan was based on the most fashionable resource at the moment: a banner.
ElPozo Alimentación : went viral with this campaign in which it says goodbye to 2020 by showing a package of sausages as a comb.

Pc Componentes : with the help of the PutosModernos advertising database agency, they carried out this outdoor advertising campaign that went viral due to the humorous copies they used, making reference to their name or commercial activity.

All the data and studies indicate that outdoor advertising will continue to be a valuable and important asset for advertising. It is an advertising that has a lot of impact, so we will see great campaigns again soon.

At M3 Publicidad we are specialists in strategic marketing

Communication plans. We have extensive experience and the means to carry out all your outdoor advertising actions. If you need to adapt your company to new business models, please contact us.

The results of the Second Wave of the General Media Study 2023 (EGM)
Outdoor advertising renews its leadership in terms of these advances are already bolstering use penetration with 90.3%, ahead of the Internet with 87.6% and television with 79.1%.

Social media, on the other hand, despite lagging behind television, experienced a rise of 3.9%, meaning its growth continues.

Online radio also experienced a very significant increase of 4.1% in the Region of Murcia.

The fourth position is for Online TV and then we find Social Networks

 

Significant drop in TV compared to the biggest rise in quick signs Social Media to date
Television, despite remaining third on the podium, shows a considerable fall (-3.7%)

Online TV also falls by 0.9%

Social networks, for their part, despite lagging behind both media, have experienced an increase to a total of 63.7%, meaning their growth continues.

Online radio also experienced a very significant increase, reaching 61.7%.