Blog: the first piece of your Content Marketing
11/11/2014 • 0 comments
You’ve read it ad nauseum over the last few years: in the kingdom of Google, content is king, so any marketing strategy that takes the web into account as an important communication channel – and which one doesn’t these days? – must pay special attention to content production. And that, almost without exception, will mean rolling up your sleeves and putting your hands to the keyboard to write a blog.
table of Contents
What is a blog?
Requirements for a good blog
The role of the blog in a Content Marketing strategy
The role of the blog in an Inbound Marketing strategy
But first, we ne to be clear about a number of concepts, as it is not enough to write for the sake of writing, but rather we must ensure that the blog becomes a reliable communication tool , with information that is interesting and relevant to the reader.
What is a blog?
According to the RAE a blog is a website that includes
as a personal diary of its author or authors, content of interest, updat frequently and often comment on by readers. And perhaps when the blog was born it was something like a logbook but, in our humble opinion, the RAE definition has become somewhat obsolete.
Nowadays, blogs go far beyond a mere diary; they have become a highly effective tool for obtaining business results . According to Hubspot , companies that have a blog generate 97% more inbound links to their website, so what company wouldn’t want to have one? In certain B2B sectors where the purchasing process is complex and requires a lot of information, the blog has become the perfect mium for attracting customers and providing them with the necessary information.
What requirements must a good blog have?
There are many blogs, but not all of them get the expect results. For a blog to be effective, it must meet a series of requirements:
Think about SEO: Although articles should not focus exclusively on SEO, it is important to take into account certain SEO recommendations so that the post is well position in search engines. To do this, it is advisable to assign a keyword to each article, take care of the title and the meta description , optimize the images and assign them an alt attribute, etc.
Diffusion: The mistake that many people make when writing a blog is that they write a post, publish it, and that’s the end of their work. Writing the background removal article is just as important as spreading it, because it’s no use writing it if no one reads it. To do this, you have to rely on social networks, forums, groups or other communities, third-party blogs, etc.
You may be interest in learning more about how to optimize your content with this post
Or you want to know how to write a blog in a sector as complex as the industrial one
The role of the blog in a Content Marketing strategy
More than a decade after its appearance, the blog is still the best platform for sharing quality content on the Internet and that is why any Content Marketing strategy worth its salt would be nak without it. It can be said that the blog is the starting point of content marketing , because thanks to it we can move through other channels such as social networks, SEO, etc.
For companies, blogs are the tool that best positions their brand in search engines, attracts users and leads them to their website. You only have to look at the numbers to understand the importance of blogs in a content marketing strategy. According to a study by Marketing Charts, 72% of companies think that creating relevant content is the most effective SEO tactic , and therefore, according to a study by the Content Marketing Institute , in 2017, 51% of companies will increase their budget for content marketing.
The blog in an Inbound Marketing strategy
The purpose of inbound marketing is to attract traffic to a website and capture leads from among these users, and as we have seen throughout this article, the blog is the perfect tool for this. As you probably already know, inbound marketing is what are the responsibilities of a specialist? vdivid into four stages (attraction, conversion, closing and loyalty) and the blog is essential in the first two, as it has the ability to channel traffic to a website and, if aleart news the content is good, convert readers into leads through a newsletter or a contact form.