What are the responsibilities of a specialist?

We have already mentioned many times that external link mass plays an important role in website ranking and directly affects its position in search results. Today we suggest that you focus more specifically on this topic and understand in detail the question of who a link builder is, what he does, how to master this profession and what is the average salary of such a specialist.

Link building – what is it

Link building is a process of purposefully increasing the quantity and quality of external links to a site in order to improve its position in search results.

It consists of the following aspects:

• creating quality content for citation;
• placing incoming links on external resources;
• guest posting on third party sites;
• exchange links with relevant web resources;
• participation in online discussions and activity on forums with the ability to leave links.

That is, the key tasks of a link building specialist are to ensure the growth of quality links from authoritative sites. But this is only a very brief explanation. In fact, the profession is more complex and specific. Therefore, we will tell you more about everything below.

A Brief History of the Origins of Link Building

The story is actually quite fascinating and quite long. The era of building up external links has been going on for three decades now. And, it is worth saying, it has not always been straightforward.

• In the nineties, external links did not play a special role for SEO. The first search engines at that time used the simplest algorithms for indexing and ranking web pages. External link mass did not have much significance.
• In the late nineties, Google introduced the PageRank algorithm, which had already begun to evaluate the quantity and quality of external links. This made link building an important part of SEO and external optimization, but the algorithms were still very imperfect.
• As a result, the era of gray and even mobile app design black SEO began in the 2000s. Webmasters began to massively purchase links on external resources in order to “take quantity” rather than quality. They actively used automated programs for generating links, created real link farms, etc.
• Already in 2010, Google began actively combating unnatural links and taking appropriate measures against violators. Quality, not quantity, finally came to the fore.
• Today, the priority is quality, naturalness of backlinks, well-thought-out content marketing, cooperation with specialists and authoritative web resources.

Building a network of quality links has become more difficult. And therefore, the requirements for specialists who do this have increased. As well as the payment for the work of a link builder.

Who is linkbuilder

A linkbuilder is a specialist who builds backlinks for websites in order to improve their rankings in search engines.

A modern SEO linkbuilder takes on a when snbd host usingwhole range of responsibilities (or part of it):

• analysis of the market and main competitors;
• search for donor sites for placing links;
• content creation (can be delegated);
• interaction with webmasters;
• tracking and analysis of the results obtained.

Today, linkbuilder, as a specialist, plays an important role in digital marketing, since external links are one of the key ranking factors. And its role is gradually increasing, as are the requirements for the quality of the link mass.

Evaluation of the quality of the link mass

Linkbuilder should be able to comprehensively evaluate the quality of links. Such links can significantly improve the site’s rating, while low-qucomp usa cfo leted theality ones can lead to a drop in positions or even more serious sanctions from search engines. The difficulty is that manually evaluating the quality of links is a labor-intensive and routine process. But it can be significantly simplified and accelerated.

Useful tools

Fortunately, a modern link builder can use a lot of auxiliary services that simplify and automate many work processes:

• Ahrefs is a service that evaluates external links to your site, shows domain authority, and analyzes the strength of the backlink profile to a specific page.
• Moz is a platform that also analyzes links and provides comprehensive information, assessing the overall strength of a domain and specific pages.
• SEMrush is a platform for tracking and analyzing incoming links, showing domain authority, capable of identifying “bad” links that can harm the site and its ranking.

You may also find Google Search Console and Screaming Frog SEO Spider useful. They can help you get more relevant information and improve your link building strategy in a comprehensive manner.

Who is this profession suitable for?

Quite often, link building is done by working SEO specialists who are already well-versed in the principles of website promotion and want to expand their list of competencies and at the same time increase their own income.

In general, this profession is suitable for those who:

• has an analytical mind;
• has good communication skills for negotiations;
• interested in digital marketing and SEO promotion;
• takes a creative approach to creating and distributing content;
• ready for continuous learning and adaptation to changes in search engine algorithms.

The profession of a link builder is not the most difficult in the SEO niche, and the entry threshold is relatively low. But it is also impossible to call it simple, especially considering that you need to constantly learn something new and quickly adapt to changes.

 

The work of a link builder includes solving the following tasks:

• Studying competitors’ strategies and finding the most effective methods for increasing link mass.
• Find authoritative sites, blogs and forums to place incoming links on.
• Planning and implementing long-term strategies, adjusting them as necessary.
• Sometimes it’s creating content or interacting with copywriters and monitoring the quality of their work.
• Interaction with webmasters, negotiations with website owners for placement.
• Track link performance and adjust strategy if necessary.

As you can see, the responsibilities of a linkbuilder are quite extensive. And although some of them can be delegated, the bulk of the tasks lies with one specialist.