In the current digital age, which is constantly and rapidly evolving, companies dicate much of their time to the search for innovative methods to assert themselves in an increasingly competitive market. In recent years, the sudden change in purchasing and consumption habits has pushed many companies to radically review their marketing and sales strategies .
Consumers, today more aware and demanding
Enjoy a myriad of opportunities to interact with companies, both in physical and digital contexts. It is therefore clear that in this scenario, the customer experience or Customer Experience takes on an increasingly strategic role , becoming a very important differentiating element for the success of any business initiative.
bas on inform decisions, has become
Mandatory for all companies interested in not losing (or improving) their relevance on the market. But it is wordpress speed optimization with free cdn clear that the definition of a digital strategy cannot depend on opinions or be the result of intuitions of “enlighten” entrepreneurs . Everything must necessarily be based on clear, concrete and relevant information .
In a few words? There is a need to implement a data strategy . Here is what a data strategy is and what are the steps to follow to implement a truly effective and efficient data strategy.
What is data strategy?
Before moving on to analyze the steps to follow to valid email address checker implement an effective data strategy, it is of course necessary to clarify the very concept of data strategy. What is it?
According to Gartner , data strategy is a highly asia email list dynamic process aim at supporting the acquisition, organization, analysis and distribution of data to achieve business objectives .
For this reason, an integral part of the data strategy are also a series of long-term business objectives and various policies and practices to be implement to facilitate their achievement.
In short, data strategy refers to a real strategic plan that an organization develops to manage, use and optimize its data in order to draw valuable insights and thus realize its business strategy.
It is well established that organizations that are able to use their data effectively have a significant competitive advantage. The problem, however, as we will see, is that understanding how to improve the use of data to support the business plan and how to manage critical data by turning it into assets can be a challenge.