As we have seen in this article, knowing and calculating your Customer Acquisition Cost allows companies to effectively plan their budget, optimize their marketing strategies and measure the profitability of their campaigns .
however, to have a complete overview of the performance of the activities implemented, it is necessary to consider two other key factors: the Customer Lifetime Value and the average cart.
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In the current digital age, which is constantly and rapidly evolving, companies dedicate much of their time to the search for innovative methods to assert fixing duplicate content issues themselves in an increasingly competitive market. In recent years, the sudden change in purchasing and consumption habits has pushed many companies to radically review their marketing and sales strategies .
Consumers, today more aware and
Demanding, enjoy how to find the address through phone number a myriad of opportunities to interact with companies, both in physical and digital contexts. It is therefore clear that in this scenario, the customer asia email list experience or Customer Experience takes on an increasingly strategic role , becoming a very important differentiating element for the success of any business initiative.
The implementation of a solid digital strategy, based on informed decisions, has become mandatory for all companies interested in not losing (or improving) their relevance on the market. But it is clear that the definition of a digital strategy cannot depend on opinions or be the result of intuitions of “enlightened” entrepreneurs . Everything must necessarily be based on clear, concrete and relevant information . In a few words? There is a need to implement a data strategy . Here is what a data strategy is and what are the steps to follow to implement a truly effective and efficient data strategy.
What is data strategy?
Before moving on to analyze the steps to follow to implement an effective data strategy, it is of course necessary to clarify the very concept of data strategy. What is it?
According to Gartner , data strategy is a highly dynamic process aimed at supporting the acquisition, organization, analysis and distribution of data to achieve business objectives . For this reason, an integral part of the data strategy are also a series of long-term business objectives and various policies and practices to be implemented to facilitate their achievement.
In short, data strategy refers to a real strategic plan that an organization develops to manage, use and optimize its data in order to draw valuable insights and thus realize its business strategy.