Email marketing : in DEM (Direct Email Marketing), UTM parameters help to understand which communication, or even which link within the various communications, brought the most traffic to the website.
Banner Ads : on other sites make it possible to monitor the effectiveness of each banner and understand which creatives and placements work best.
Documents, whitepapers and other downloadable files : UTMs can also be used in links to PDFs or other downloadable files, making it easy to track and monitor the effectiveness of all the downloadable resources you make available to your users .
As we will see in this article, UTMs are a truly valuable element for obtaining a clear and detailed vision of marketing campaigns, but for this very reason they must be used strategically to ensure more effective analysis.
Behind the scenes of UTM parameters
To effectively monitor campaigns and get a detailed overview on Google Analytics, you can leverage five different UTM parameters . Among them, the most important are three: source, medium and campaign.
UTM_source parameter identifies the
This required source wordpress speed optimization of traffic to the website . It is usually the name of the platform or site that is sending visitors. For example, if the traffic comes from Facebook, the parameter would be UTM_source=facebook , while if a newsletter was sent, the UTM parameter could be UTM_source=newsletter .
Using UTM_source , you can segment and analyze valid email address checker traffic from different sources such as Google, email campaigns, Facebook, Instagram, and other platforms. This allows you to better understand which sources generate alb directory more traffic and conversions . For example, you may find that visitors from newsletters convert more than those from Facebook.
UTM_medium the type of channel
The medium parameter indicates the type of channel through which traffic arrives to the site .
infographic on seo copywriting tools
Some tools (paid and free) for SEO copywriting
Optimizing content for search engines requires the use of various tools. Here are some of the most useful: