Paid Ads : According to Moz and Insight Partners, the presence of the AI-generat overview tends to reduce the number of paid ads compared to the traditional SERP . Recently, however, it seems that the ads have increased in number, finding placement above the AI-generated snapshot.
Variability of results : AI-generat overviews are not static ; they vary frequently for the same query, citing different sources at different times . and content mention are subject to constant change, making the positioning in the results much more fluid and unprictable.
Google SGE: A Conclusion
Navigating all the changes brought by Google’s Search Generative Experience can seem overwhelming, especially without a clear understanding of the most webflow speed optimization effective strategies. However, it’s important not to panic . It’s clear that . О will have a significant impact, but the exact nature of that impact is still being defined . In the meantime, it’s essential to continue focusing on proven practices .
In a way, yes. Google Analytics can easily track visitors’ origins on its own, but in some specific cases it struggles to correctly distinguish the different sources, thus ending up classifying traffic in generic channels as “unassign”. And not only that.
This means continuing to create high-quality content that accurately matches users’ search intent, strengthening your brand to make it authoritative with its billions of active users and trustworthy, and maintaining a strong, natural link profile .
Key concepts such as trust, relevance, and authority, along with Google’s guidelines known as will be even more crucial aleart news to having a chance of appearing in the SGE generative box.
For everything else, only time will
Want to prepare for change by making sure your website is currently optimiz? Contact us for an SEO Audit and personaliz advice on what you can do to increase your chances of being consider an authoritative source of information by Google.
User Experience and Organic Traffic :
Importance of Images : Images within the SGE panel have a significant influence on CTR , similar to video previews on YouTube. High-quality images can improve the attractiveness of content and increase the likelihood of a click.
If you have Google Analytics installed on your site, UTMs will quickly become your best ally. These parameters help Google Analytics to classify the traffic that arrives on the website in a precise way, dividing visitors into groups and subgroups.
The use of UTMs is useful in several contexts:
Social Campaigns : UTMs can be used to track the performance of links shared on Facebook, Instagram, LinkedIn and other platforms. This way you can understand which social network brings more traffic and conversions .