We’re reinventing what a search engine can do again. With this powerful new technology, we can unlock new types of questions you never thought Search could answer, and transform the way information is organized , to help you sort and understand what’s available online ,” the blog reads. In short, through AI capabilities, the giant promises to completely revolutionize the search process, effectively eliminating the need to search through multiple pages to find the right answer.
Thanks to the capabilities of generative
Answers even to complex questions , presenting a “snapshot” that summarizes key information and suggests the most relevant web pages to visit to learn more about the topic. But that’s not all.
“ Below this snapshot, you’ll find suggestions ssl certificate fix / install for next steps, including the ability to ask follow-up questions ,” the blog post continues. In fact, these suggestions open up a new conversational mode, where you can continue exploring the topic of interest. The context of previous questions is preserved, allowing you to continue your search in a natural and uninterrupted way, making the search experience even more fluid and intuitive.
Google SGE shopping example
Google’s Search Generative Experience Features
As we anticipated, SGE is still in the experimental phase. Google is actively collecting feedback from Google users and implementing tests, updates how to find the address through phone number and changes that could completely revolutionize the Search Generative Experience that will arrive in Italy.
However, some key features and aleart news functionality have already emerged quite clearly:
Query Understanding :
SGE can understand complex queries formulated in natural language . This capability allows users to ask more detailed and complex questions, resolving in a single search what in the past would have required multiple searches.
Types of searches : The Search Generative Experience does not automatically activate for all searches, but it appears more frequently when queries are based on:
Facts (e.g. “What is the capital of Sweden”)
Definitions (e.g. “What is an SEO audit”)
How-to (e.g. “How to make apple pie”)
Comparisons (e.g. “What are the best smartphones right now”)
AI Snapshot : This panel appears at the top of the SERP results page and provides an AI-generated summary of relevant information, including links to the original sources .