Clients get to know the updated brand and evaluate the first results of the rebranding.
Rebranding tasks in social network profiles:
- Developing an SMM strategy to develop brand communities in all necessary social networks. The new design concept should use images that attract attention, increase interest in the brand and bring benefits to users.
Website rebranding
The work on redesigning a company’s website goes through six stages.
- Preliminary analysis. Studying typical users and their needs. To understand the atmosphere and general style of the company, specialists can visit the client’s store or office.
- Concept development. Generating ideas for website redesign. What will it look like? How will it differ from competitors? How to achieve maximum usability?
- Text optimization. Creation of high-quality selling text on the main page of the site, optimized for search engines.
- Website design layout.
- Form markup.
- Programming.
- Transferring the design to the website and integrating it into the CMS system.
When updating the appearance, web designers advise taking into account the site’s “convenience” indicators:
- text readability;
- visual perception (does the site look good);
- usability or ease europe cell phone number list of use (simplicity of the site structure, loading speed, etc.).
Rebranding Mistakes
Check out the typical mistakes in maksimalan broj pakera i rebranding to avoid getting into trouble:
- Bad name change. If you are careless about renaming, the company will only lose popularity or customers will forget about it altogether. You can’t give up something that indicates the brand’s activity. Imagine what would happen if Burger King was suddenly renamed King.
- Poor testing. Poor testing in many cases leads to disastrous results, and it will be too difficult and expensive to reverse everything.
- The chaotic nature of rebranding. Your existing and potential customers will be confused, and uncertainty will only scare away the company.
- Low level of management. Missed deadlines, incorrect delegation of authority, lack of formulated goals, ignoring the opinions by lists of team members and other problems.
- Unreasonable brand changes. Unreasonable brand changes proposed by management or employees responsible for rebranding.
Conclusion
To successfully change the perception of a brand on the market, it is necessary to carry out a set of activities that will result in the company’s ideology, positioning, appearance and communication style being updated – only in this case will the audience trust you. Following the above advice, you will be able to successfully carry out rebranding!