To meet new consumer expectations, the digitalization of points of sale has become an essential concept in any marketing and sales strategy. This is why Crown Heights , an expert in digital media solutions, looks back at the 15 best reasons to use digital signage.
Summary
1 – Capture consumers’ attention
Thanks to dynamic content displayed on screens, the customer’s gaze is drawn to your products. This can be relative to the window or even inside your sales area. Using dynamic display means capturing and retaining attention by creating a surprising event that stands out from the routine of static displays.
Messages and information are read more regularly, helping you manage interactions with your customers.
2- Generate traffic at the point of sale
A dynamic window display helps to attract the attention of passers-by. Once their attention is captured, they are more likely to go through the store door and discover the products that interest them. This is why the content displayed in the window must be optimized to generate interest and arouse the curiosity of passers-by in order to make them want to discover the brand’s universe and offers.
3- Increase sales
Digital signage allows you to highlight your products and especially your special operations and promotions. By being better informed, your customers will tend to spend more, be tempted by impulse purchases, and take advantage of. The different offers to discover new products.
4- Stand out from competitors
With personalized communication, your brand can only stand out from its competitors. With engaging and adapted content, you set up communication closer to your target. This allows you to create a certain proximity with consumers and thus, establish a privileged bond with your customers.
Inform your target as best you can
Unlike static, dynamic display allows information to be shared instantly, varied and regularly. Indeed, this device placed in a window or within a point of sale allows customers to be informed in real time and in a complete manner, and this, in a visible and effective manner: opening advertising database hours, exceptional closures, the latest promotions, or even events relating to the store. This makes it possible to streamline communication but also to avoid any misunderstanding and eliminate obstacles to customer relations.
6- Improve customer experience
In the digital age, screens and tablets are significant sales tools. Indeed, by offering additional information on products, digital media can best support the salesperson’s work. The latter can then focus on advice, sales and developing a relationship with their customer. This will lead to a smooth purchasing process and reduce the customer’s perception of waiting.
Today, customer experience is at. The heart of marketing concerns and gives use content grouping to track content performance rise to one of the major trends in retail: phygitalization. Digital tools and dynamic signage are now an integral part of their communication strategy for many retailers.
Strengthen the brand image
Using digital signage also means being able to be creative in the brand universe. Beyond the completely different content that screens can broadcast (both advertising spots and more graphic creations for example), they can create an immersive and personalized atmosphere ge lists for customers. In addition, as a true brand showcase. Digital signage placed in strategic locations (window, reception, etc.) represents. The first visual contact that the target will have with a store or a company. Thus, by transmitting its values, its visual identity and its universe in a captivating way, recognition and adherence to the brand image will be encouraged.