I have often had to edit bad texts a lot and train their creators to be good authors. Sometimes I act as an author myself – and then I also keep in mind all the points listed in the article. Needs serious technical specifications for a large project; aims for long-term cooperation with one author and intends to develop him into a specialist in his project; works with a large number of different authors and projects, and each requires its own technical specifications.
Introduce the author to your business
This seems obvious, but many people forget about it. The copywriter has spent the last weeks/months/years studying journalism, info-style, spelling… anything! – but not your business (unless, of course, you are the owner of his favorite brand Apple). Remember this – and work with his understanding of your brand. Don’t dismiss the author with a link to a poorly written “About Us” section: most likely, the same person will have to rewrite it later. It’s better to draft everything you’d like to cover yourself, and additionally select the most suitable employee from the company to be the expert – let him tell the author everything that distinguishes you from competitors, answer the copywriter’s questions, and, along with the editor, proofread the texts for factuality.
A Telegram database usually contains information telegram database about Telegram users, such as their phone numbers, usernames, or group memberships. This data is sometimes used for marketing, contacting people, or analyzing trends. But, gathering and using this data without clear permission can break privacy rules like GDPR and Telegram’s own rules, which don’t allow sending unwanted messages or collecting data without consent.
Tell the author the purpose of his work
Yes, the end goal is always sales, no matter what we are doing at the moment. But the author needs to be aware of the short-term goals of the project as well. Straightforward. Or we are working on a text for blogger integration: then, indeed, we need to interest the reader from the first touch – but still not “head-on”, as is possible somewhere in a contextual ad. Be sure to specify what message the content should convey.
Tell us about the audience
If the project is large and long, and the author will work on it comprehensively (blog, sections, social networks), it is worth giving him full decrypted data from the Yandex. Metrica Google Analytics service and statistics of groups in social networks. The target audience can be the same by gender/religion/interests, but different in can blocked numbers send you messages? age on different platforms. You will need to conduct a dialogue with readers in their language – from professional terminology to forum jargon. The more accurately you hit the target audience, the more likes, shares, brand recognition and, ultimately, sales.
Teach the author how to work with key queries correctly
This is one of the most slippery topics in the author’s work – mainly because the generation of those who worked with black SEO is still alive and active. The message “need to optimize” makes them take a hunting stance: do you need keys? – no problem, there will be a million keys!
A real example: one of my authors, 45+, who witnessed that same black SEO (as an effective tool at that time), invented a universal formula “ . Which allowed him to successfully, in his opinion, enter a key with the word “price”. For H1, we can make an exception if we visually divide it into 2 parts; headings of levels H2–H6 also do not need to be strictly adjusted to this rule – if the reader has reached them, we no longer need to attract his attention with special techniques.
Learn how to write
Sometimes it is easier to enter meta tags kcrj yourself – there is no need for special style beauties, and the correct use of key queries comes first. But now we are talking about the author’s comprehensive work on the project, so he will also enter meta tags. The minimum that should be specified in such a comprehensive technical specification. Specify that H1 should be as relevant as possible to the page content, readable and attention-grabbing.
To weave together the technical and “human” parts of the title You can openly divide it into two parts – for example. “How to lay logs: my own mistakes and discoveries” (by the way – use this technique yourself when you form working topics for the technical task). The first part is responsible for the keyword, the second one “hooks.” The reader with the promise of the author’s personal experience. However, you will have to answer for it with all severity and cover everything that was promised. Since we catch a glimpse of the first three and the last three; for a section or post on a social network, this will be just right.