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Don’t just point and shoot: are your video campaigns backed up by data Image by J. Sawkins via Flickr. How can you make your marketing videos delightful while still reaching your business goals In this episode of the Call to Action podcast . ’s Dan Levy talks to Jennifer Pepper (’s Customer Success Content Strategist) about this tricky task.
They dive deep into
the importance of a data-driven usa contact list approach to video marketing campaigns . and share some tried-and-true storytelling methods that’ll give your videos that extra kick. Listen to the podcast Listen on iTunes. features. But with a new department comes new responsibilities. Felix: I kind of realized okay . I really gotta start making use of data.
As creative people .
we kind of tend to not think of SNBD Host data as much; we just think about how it’s gonna look . how is it gonna feel . how is it gonna affect our audience. But I am trying to learn how ’s marketing actually works and how it’s been doing and where we are going to actually better understand okay .
how can videos or anything
I make contribute to the campaigns. So that’s like the new challenge. Because I don’t have a marketing background; I’ve been just making videos on my own a lot of the time. And to actually try to learn what marketing is and how we can take data and lessons from those campaigns and bring it back into the creative part of it is – it’s a new challenge but it’s really exciting.