Today’s heroine is Valeria Goryacheva from Tula. The super hostess rents out 11 apartments, 4 of which she owns and the rest are under trust management. What are the advantages of this model and what do short-term rentals have in common with investment renovations? In an interview with Sutochno.ru, Valeria answered these questions and also told why she works without an administrator and how word of mouth helped her expand.

Daily rent as a creative outlet

– Valeria, please tell us a little about laos telegram data  yourself. Why did you decide to do daily rentals? When did this happen?

– I came to daily rentals in 2021, when we bought an apartment in a very good location in Tula. Initially, my husband and I were engaged in repairs, including investment repairs. But there was always a desire to work in the daily direction. So we decided to buy an apartment for short-term rent, which we also renovated. As soon as it was rented out, in 2022, the SVO began. Foreign services stopped working, it became difficult to do daily rentals. A lot was unclear, and we sold the apartment.

However, the idea to continue did not let go. After some time, other sites began to develop, including Sutochno.ru. So we bought a new apartment, renovated it and started renting it out in May 2022.

– What was the first object you launched and how did the next ones come about?

The first property under trust What are long tail keywords and how do they bring in customers  management was an apartment on Bundurina Street, 38. A friend bought it and gave it to me for daily rent.

We ourselves bought a house on Sovetskaya Street, 17, making it as convenient and beautiful as possible for guests. Then word of mouth started working – acquaintances who had negative experiences with long-term rent started contacting me. They gave me their properties for trust management. We also started buying apartments, and even more intensive work began in the summer of 2023.

– Why did you choose trust management? You don’t have any subleased properties?

– Yes, I only have apartments botswana business directory  in trust management and personal ones. This way I minimize risks, because in Tula there is a great dependence on seasonality. The peak is in the summer, when the weather is good. That is why I do not take risks, I also tell people honestly that the profit is higher in the summer and on holidays, and standard at normal times. My partners already know when they can earn more, they have an interest. That is why it is more comfortable for me to work in trust management than in sublease.

Selling design is the key to everything

– So, it turns out that you do the interior design of the apartments yourself?

– We do the renovation and design ourselves, this is the main direction of our work, and daily rent came as an addition. I wanted to realize myself creatively, to make an apartment in which guests will find it interesting and comfortable to live.

– Did your experience in investment renovation with short-term rent help? If so, how?

– Experience in investment renovation helped a lot, there was an immediate understanding of how the apartment should look to attract attention. After all, the basics are interior design, then comes service and everything else. First of all, a person looks at the photo, the overall picture, and only then reads reviews. Both in investment renovation and in daily rent, the main thing is the selling design of the apartment.

– How do you choose objects?

– I had to refuse many apartments, after all, location is very important. My properties are territorially grouped together so that it is more convenient for the maids to work, and for me to coordinate them. I refuse apartments in remote places, because it is logistically inconvenient to manage them.

New Year is one of the brightest holidays that everyone is waiting for. Some travelers plan to change the scenery and visit a new city. Others have not seen their relatives for a long time and decide to spend the holiday together. And someone has been waiting for a long time for the performance of their favorite artist and will go on the road to combine a short trip with a cultural program.

Decorate apartments

For the above and mexico telegram data  other reasons, travelers come to St. Petersburg. And we are always happy to receive our guests: we prepare apartments, add small pleasant details to the decor. One of our maids even made decorative ornaments with her own hands 1.5 years ago to create coziness and a New Year’s atmosphere.

Most often in apartments we use garlands. And for studios – small decorations: small New Year’s compositions, like in these photos.

Check your dishes and cutlery

Holidays always mean a feast. Therefore, check in advance how prepared the property is for cooking and table setting. We check all Susan harris curador y escritor de arte contemporáneo  apartments and conduct an inventory. It is important that there are enough plates, cutlery, glasses, goblets and larger dishes. The dishes should be enough for the maximum number of guests that the apartment can accommodate. It is better to have some in reserve.

Consider additional options

Some apartments allow botswana business directory  children to stay, so we prepare toys, board games and cots. If you also plan to accommodate little ones, a high chair and children’s dishes will be a nice addition. Some colleagues shared their experience of providing potties for the youngest guests.

Set up your tariff for the New Year holidays

We also formulate a tariff grid and minimum accommodation restrictions in advance. For large apartments, we set tariffs for a specific number of guests, as in the off-season. For example, the standard tariff for a two-room apartment is set based on two people, and all subsequent guests are subject to an additional charge. In our case, the price varies depending on the class of housing and location.

Like many rentiers, we work with employees on business trips, with whom we also agree in advance on the terms of accommodation if their trip falls during long holiday breaks. It is important to warn guests that their dates of stay fall during a period of increased demand, so the cost per day will increase. Often, business travelers warn about the possibility of extending their stay when making a reservation, so it is worth discussing with guests in advance the possibility of changing rates.

Synchronize with the maids

It is also worth taking care of the cleaning schedule and discussing with the maids whether they plan to leave during the holidays. Ask if all the cleaners are ready to come on the first days of the new year. We try to limit the possibility of guests leaving on January 1st, so that most of the departures fall on January 2nd or 3rd. This way the maids can at least rest a little and get back to work. And the likelihood of a new arrival on January 3rd is much higher than on the 1st or 2nd, when everyone is still catching their breath after an active New Year’s Eve.

Start preparing already in the first days of December to be fully prepared and give apartments the opportunity to work through this period as effectively as possible.

Who helps Vladimir, why is business no longer a toy for him, and why does he stay in his own properties? Read our 17th interview from the series “How to become a superhost?”

Where there is one object, there are three
– Vladimir, please tell us how you got into the daily rental business?

– I came to the daily business malaysia telegram data recently, about 2.5 years ago. As a student, I lived not far from Minsk: studying, a dorm, all that stuff. It was inconvenient to go to the city, so I dreamed of buying a place to live in Minsk. In the end, I did, and then the opportunity arose to buy a second apartment, as an investment. Having studied the issue, I realized that the efficiency of capital investment in daily rent is much higher, so I tried this format.

I saw that everything was working out, and rented a few more apartments. That’s how I ended up renting by the day. I guess it was the purchase of a second additional apartment that prompted me . Although now, after some time has passed, I understand that it wasn’t necessary, it was possible to do the same thing without the initial capital.

– It turns out that you own one property and sublet the others?

– Yes, the apartment on Turovskogo Street, 2 is owned. And the other two on Turovskogo Street, 6 are sublet.

– When did you realize that you could expand without risks?

– Right after I started automating the Tips and tricks on how to prepare a good event  process and established a flow that does not require my constant participation. It seemed to me that the actions and time costs for automating one object and three are absolutely the same.

The same goes for the costs of placing ads on paid accounts. That’s why pure logic and mathematics were needed to expand.

– Did you know right away who your target audience would be? Did it change over time?

– It turned out quite interesting, because I initially planned that my target audience would be foreign guests. But it so happened that after six months everything collapsed. In 2022, foreign services stopped working. I had to reorient myself. Now the main clients are families from Russia who come for a period of 2 to 7 days.

Contactless check-in and good relations with guests

– Great. Let’s move on to remote check-in. Did you set it up right away and why?

– I don’t remember exactly how it happened. But my goal in the daily business was to have an average income and not spend all my free botswana business directory  time on earning it. That’s why I introduced remote check-in almost from the first week. Coming to apartments myself or sending an administrator to check in seemed to me a completely unprofitable waste of time.

It is not always convenient for guests either. They may arrive earlier or later, or simply be delayed on the road, so it is difficult to determine the exact time of arrival. So introducing contactless check-in was an obvious necessity for me.

– Weren’t you scared at first? Did you encounter any difficulties?

– You know, no. There is a story that is not connected with remote settlement, but with rent in principle. When the first apartment appeared, I perceived it partly as a toy. I chose things, went to furniture stores. That is, I was not doing business, but rather having fun.