And who would have thought that SEO copywriting is not limited to the text of the pages but also concerns multimedia content such as images. Videos and infographics ? Visual elements such as videos, graphs and infographics can greatly enrich a web page. making it more attractive and engaging for readers.
SEO copywriting applied to multimedia content
Using these tools not only captures attention, but can also increase the time spent on the page and encourage users to share the content on their social profiles.
In fact multimedia elements can also be optimized and, indeed, they must be. Search engines analyze these elements and it is therefore very important to take care of them, using keywords within the file name and the alt tag attribute .
The use of internal and outgoing links
Integrating internal and outbound links into your content is an essential strategy in. SEO copywriting.Pushing users to visit other web pages may seem counterintuitive, but outbound links can be a valuable tool to demonstrate to.
Google that you want to provide users with all the information they need to delve deeper into a given topic . After all, as we have seen.
Google’s goal broken link fixing is to provide its users only with the answers that are most in line with their queries. Linking your content to authoritative external content significantly increases the credibility of your text .
Furthermore, linking other biopharma lead generation internal content that further develops the topic discussed alb directory can demonstrate that the site is a valid source of quality information. This can encourage readers to spend more time on the site, exploring various contents.
Meta Tag Optimization
After taking care of content and titles, it is time to optimize meta tags to improve visibility on search engines.If we talked about the.
SEO title before.Now it’s time to consider the meta descriptions , those summaries of the page content that appear in the SERP under the title and have the objective of summarizing the topic covered for both users and Google .