To get off to a good start in SEO copywriting, it is essential to choose best describe the topic being discussed , the product being sold, or the service being offered . This choice must consider several aspects, such as the page’s objectives and the words that users tend to use when searching for information on the topic.
Understanding which keywords to use for each page of your site is crucial to achieving good positioning in search results . But how do you identify the most relevant keywords for each specific content?
How to Evaluate Keywords Like a Real SEO Copywriter
To recap: Google’s Hummingbird update has changed the way the search engine interprets user queries, focusing more on search intent than on individual keywords.
Instead of rewarding pages that repeat keywords, Google now favors pages that provide relevant and complete answers to user questions. And it is this awareness that guides the SEO copywriter when writing new content.
When it comes to understanding what users are searching for, it’s helpful to know that there are different types of search intent:
Navigational : The user is trying to reach a specific website
Informational : The user wants to obtain information on a certain topic.
Commercial : The user searches for details about products or services to evaluate a future purchase.
Transactional : The user is ready to make a purchase.
In addition to understanding search intent, there are google ads ppc campaign other metrics to consider before choosing the most effective keywords. Examples include:
Search Volume : This indicates how many times a biopharma lead generation keyword is searched for on average each month . The higher the volume, the greater the traffic potential and competitiveness.
Ranking Difficulty : measures how difficult it is alb directory to rank well in search results for a specific keyword considering the authority of the domains and pages already ranked for that same keyword.
Consider related keywords
To broaden the scope of your content
Using keyword research tools, such as those mentioned above, you can get a complete and detailed overview of relevant keywords.By entering a main keyword into the search tools, you can access a list of related long-tail keywords .