So far, we have seen how relevance and importance of content are fundamental for the positioning of web pages on search engines. But what exactly are they?
Relevance is closely linked to the quality of the content and its SEO optimization . It depends a lot on how much the content responds to search queries and user intent. That’s why SEO copywriting always aims to create relevant content, responding precisely and usefully to users’ questions and needs.
Importance corresponds to the authority of the web page obtained also through backlinks. algorithm, which evaluates the value of each page based on a system of hyperlinks.
SEO copywriting between relevance and
To evaluate the relevance of a web page, Google scrape google search results has evolved its approach to include a semantic analysis of the connections between. Words and phrases within a given context . This means that Google no longer simply counts the number of times a given keyword is repeated, but tries to understand the overall meaning of the content.
As we anticipated before, in fact, search
Engine algorithms are becoming increasingly refined in order to provide users with the most suitable content to respond biopharmaceutical b2b lead generation to their curiosities, questions or needs. In 2013, with the introduction of the Hummingbird algorithm. Google began to think in terms of semantic associations , thus alb directory arriving at understanding the . О meaning of words placed within complete and complex sentences. Consequently, a good SEO copywriter must no longer focus on the repetition of keywords , but must create content that follows the logic of semantic research .
Trying to simplify, Google identifies
The semantic fields of relevance through related and secondary keywords . The winner, more and more, will not be the use of specific words but rather the quality and relevance of the content , which the search engines themselves will be able to understand with ever greater accuracy.