The evolution of your e-commerce business can be an interesting topic for many of your buyers, especially if you have good news to share. Don’t be shy about talking about future partnerships, job opportunities, etc.
This will create a deeper connection between your brand and your contacts, while giving you an additional channel through which you can share updates or important information.
woocommerce email
Language exchange agency Educational First (EF) does a great job of sharing updates on all the new things happening at their company, whether it’s about shadow making new products, destinations, or community.
This way, they are showing a little more of their brand’s personality and, at the same time, creating a deeper connection with readers.
If you don’t have any news to share yet, you can talk about your manufacturing or sourcing methods, your quality standards, or other topics to help spread the word about your company’s culture and history. The possibilities are endless!
Content that is relevant
Collect and add value to information that you think your readers might find important. For example, you can create a newsletter with:
Articles from your own blog
General news articles covering web and content for b2b strategy topics related to your product or industry
Online reviews and comments about your business or product
These are just a few examples. But as long as you think the content will be relevant and valuable to your readers, you can include it.
Writing content like this allows you to position yourself as a leader in your industry, thereby making your contacts depend on you as a source of information.
Conclusion
We hope these tips help you get quick signs the most out of your email marketing strategy.
Do you want to start sending transactional emails in WooCommerce? Sign up for free at Brevo and download our plugin to get started as soon as possible.