Searching for information is one of the main uses of the Internet in the modern world. And the quality and relevance of the information you receive directly depends on the search query you use. But what are user search queries, how are they classified, and how can you use this information to effectively promote your…
Content plays a very important role in website ranking. It is one of the key factors determining the position of a web resource in search results. Search engines value unique texts and raise the sites where they are posted in search results. But not all site owners want to invest in creating content, and instead…
We have already mentioned many times that external link mass plays an important role in website ranking and directly affects its position in search results. Today we suggest that you focus more specifically on this topic and understand in detail the question of who a link builder is, what he does, how to master this…
According to numerouspolls, about 70% of contemporaries trust reviews of products and services from other customers more than advertising. This means that reviews and overviews automatically become an important marketing tool that can and should be used. This is where Google Customer Reviews comes to your aid. Google Customer Reviews Review: Essence and Benefits Customer…
In the world of sales, the term “green” is becoming increasingly popular. It is not only a buzzword, but also an approach aimed at creating long-term relationships with customers based on trust and respect. Green selling is about ethics, honesty, and adding value to the customer. In this article, we will look at effective techniques…
The main task of Google Search is to provide users with relevant information based on their queries and to bring the most relevant sites to the top of the results. And to achieve this, the search and ranking algorithms of sites need to be constantly optimized, improved and perfected. It is for this purpose that…
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Acquiring new customers has always been, and rightly so, one of the main objectives of companies. Yet, it is a complex process that must start from a basic assumption: customers contribute to the economic return of the company, but they also represent a direct cost known as Customer Acquisition Cost . This cost, often abbreviated…
Test, monitor and optimize your advertising budgetAnyone who is even slightly familiar with the world of advertising, and digital marketing in general, knows how constantly evolving everything is. What work yesterday may not be as effective tomorrow. This is why when it comes to online advertising it is essential to adopt a Test & Learn…
To effectively allocate your advertising budget and decide how to distribute it across channels, it is essential to estimate the size of your potential audience . Every digital advertising platform, whether it is Meta, TikTok or LinkedIn, provides tools to obtain these estimates and therefore access a vision of the potential reach of your campaigns….